All about cross checking your website before launching

I must tell you this, just like an airplane, your website requires successful cross checking before it takes off.

Of course your web developer knows a lot however they only know as much as you have told them. After all it is your job in this process to report back to the web developer and tell him or her what’s happening on your side (read business) before launching the site

So, what can you report back?  The web developer needs a checkpoint before launching. Tell him about

• Your target audience
• Your mobile strategy
• Future plans

 

Your Website’s Target Audience: First things first; stop assuming that your web developer knows what you know about your target audience. The smallest details could make the biggest difference. Knowing these details will help your web design team:

Design – use the extra design elements that will really speak to this group.

Web technology – build the site for the user, pay special attention to the platforms, browsers, speed and accessibility.

Interactivity and conversion – build the site with conversion goals in mind.

Your Mobile Strategy – Responsive Design: If course a site can be made responsive after the launch  but consider this – responsive design will modify the interface of the site based on the device being used

In fact; knowing what the mobile and tablet users need helps your web developer plan for the arrangement of this content.

Future Plans : Discuss about the next phases for Your website. In fact; the website will continue to expand and grow as your business does. In planning out your online marketing strategies, you’ve probably given some thought to the future.

Websites are built with code so if you can clearly spell out plans for future expansion to your web developer, they can then best recommend a CMS that will grow with you.

Remember to communicate with your web developer. Do your “cross checking” and be certain to report back everything. You can save a lot of money.