mobile searches are said to account for 70 per cent of searches online. This means people are searching for stuff online from a mobile, and that’s not about to change anytime soon.
Okay – Take this in writing – mobile browsing of the internet is here to stay
Now it is time to take a look at your own website. It is the best time to understand how your audience is consuming your website.
Think like a customer. Step into his boot for a moment. Now visit your website from your phone.
- Can you find your street address,
- Can you find the hours of operation
- phone number, inventory, or anything else you need to see?
If YES; you’re in good shape and if NO its time to be proactive and consider responsive web design seriously
Back in 2008 webmasters used to create two separate versions of their websites. One used to deliver content to regular computers, and another for the mobile devices. Now fast forward to 2014. Websites are now created so that they can adapt to the device that’s reading it. This adaptability in design gas been endearingly named Responsive Design.
With the increase in today’s mobile consumers having a website that’s easy-to-read and navigate on a smartphone or tablet is crucial for doing business. And that’s what matter to GOOGLE too
Believe it or not the search is also a big time fan of mobil friendly sites. Mobilegeddon” , is Google’s latest tweak to its search algorithm. In fact; Google announced, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Google is specifically targeting websites where
- The text is ‘too small to read’
- The links are ‘too close together’
- The sites those are too wide for the screen.
Do not fall prey to Google’s wrath instead tweak your site to provide stellar mobile browsing experience!